The Indian government has approved updated guidelines to regulate content on OTT streaming platforms, aiming to strengthen age classification, grievance redressal mechanisms, and content transparency. Under the new framework, platforms will be required to clearly label content categories, respond faster to viewer complaints, and ensure compliance with India’s existing digital laws. Officials said the move is intended to balance creative freedom with viewer protection, especially for younger audiences. Industry observers believe the guidelines could lead to more standardized practices across streaming services while reshaping how digital entertainment content is produced and distributed in India.
Indian government clears new guidelines to regulate OTT streaming content
